BRA is the new swedish regional airline
BRA is a new swedish domestic airline, formed in late February through the merger of three smaller ones, Malmö Aviation, Sverigeflyg and Braathen, operating under eight different brands.
The name BRA is related to Braathens and is meant as a shortcut for “Braathens Regional Airlines”. “bra” means “good” or “well” in swedish.
Besides Malmö Aviation, BRA well also include Sverigeflyg´s affiliates Blekingeflyg (Ronneby),FlySmaland (Växjö), Golden Air (Sweden) (DC, Trollhättan), Gotlandsflyg (Visby), Kalmarflyg(Kalmar), Kullaflyg (Angelholm/Helsingborg) and Sundsvallsflyg (Sundsvall-Härnösand).
As a united brand, BRA will make up for approximately a third of the Swedish domestic passenger market. The network will remain unchanged with its main focus on Stockholm Bromma.
With a stronger brand offering and the co-ordination of the flight schedules of the eight regional carriers will provide a leaner and lower cost organisation and will also free resources to expand into new markets – the new new direct route between Umeå and Gothenburg is a good example of this.
Braathens Regional chief executive, Anders Ehrling also highlights London City as a destination “high up on the wish list”, but such a route would require the addition of non-Schengen border controls and facilities at Bromma before it could be introduced.
The merger will certainly allow BRA to look forward with renewed encouragement as it prepares to welcome its first Bombardier CSeries into its fleet in 2018. There arrival and improved operational economics will coincide with a further expansion of the airline’s network, according to Ehrling. BRA’s sister company Braathens Leasing holds orders for five CS100s and five CS300s and options for ten further aircraft. These have been slated to replace the Avro RJs currently operated by Malmö Aviation.